Mr. Sunil Kumar R
President - TAAI
Have you arrived?
Are you ‘seen’ or are you ‘noticed’?
This question continues to concern many, more often than before. What’s the difference between being ‘seen’ and being ‘noticed’? Don’t both mean the same? For some, prima facie, they may appear the same. There is a huge difference, however. Getting noticed implies acknowledgement; recognition; well-known stature. It reflects that you are different. You have made your mark. You have actually arrived. Many are ‘seen’ but only few transit into getting ‘noticed’. What prevents one from getting ‘noticed’? There can be several reasons. When one is not delivering beyond expectations; or not delivering anything new; or has not up-scaled the enterprise to offer uniqueness, or has not evolved – all indicative of a very ordinary approach to take business forward. Here are a few questions to help assess. What is it that you offer which others normally don’t? How are you different to your customer from an unknown on-line service? Are you the most convenient to buy from? Apart from the credit you offer, what is your USP?